"Manage Your Online Reputation" Workshop

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Wednesday, May 30th, 2012
1:00 PM to 4:00 PM

Increasingly, travelers are bypassing traditional sources of trip information and advice and using social networks to consult sources they trust: other travelers and friends. The trend has given rise to a critical new function in tourism: online reputation management, the process of monitoring, reacting to and generating online reviews and content.

Workshop topics include:
� Why online reputation management is essential to the tourism industry
� Creating a virtuous cycle: using customer satisfaction to build loyalty and advocacy, which in turn drives reputation and demand
� Time-saving tools for listening and analyzing reviews and feedback
� Best practices for reacting and responding to reviews and feedback
� Building awareness and shaping reputation by generating reviews and content
� Examples and success stories from the travel industry in BC and beyond

Join us for a FREE 3-hour Online Reputation Management workshop - hosted by Tourism British Columbia, part of the Ministry of Jobs, Tourism and Innovation in partnership with Tourism Cowichan.

Pre-registration is a must. Please rsvp by May 28.