eBooks - Full-Day Class

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Saturday, April 23rd, 2011
10:30 AM to 3:30 PM

Do you like the idea of publishing an eBook, but you don't know where to start? This full-day introduction will include the upload of multiple live eBooks in-class, and a discussion of software and tools.

Students will receive a multi-page handout, and a CD-ROM including helpful software that will be used in-class.

You'll learn;
TECHNICAL BASICS;
- two of the basic ways that eBooks work
- how to format your manuscript
- basic html tags that you need to know
- how to make sure your manuscript will transition well to eBook format
- how to avoid pitfalls with things like file formats and illustrations
- how to create a great cover for your eBook
- what to avoid in the construction of your manuscript
- how to put your book in multiple retailers at once

GETTING TO KNOW YOUR AUDIENCE;
- how to choose a sales option
- how to price your eBook
- what the three "M's" of eBooks are, and how to use them
- how to promote your eBooks using social media
- how to use offline marketing to promote online books
- the two ways that people make money in eBooks

Fee is $150 per person, and registration is limited to 10 people. (Teens may be accepted if approved in advance.)

For more information about your instructor Peggy Richardson, you can read her blog about all sorts of digital marketing at WizardofeBooks.com.