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SUMMARY:eBooks - Full-Day Class
URL:http://www.harbourliving.ca/event/ebooks-full-day-classapr23/
LOCATION:Oliver Woods Community Centre :: 6000 Oliver Road Nanaimo, 
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Do you like the idea of publishing an eBook, but you don't know where to start? This full-day introduction will include the upload of multiple live eBooks in-class, and a discussion of software and tools.=0D=0A=
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Students will receive a multi-page handout, and a CD-ROM including helpful software that will be used in-class.=0D=0A=
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You'll learn;=0D=0A=
TECHNICAL BASICS;=0D=0A=
- two of the basic ways that eBooks work=0D=0A=
- how to format your manuscript=0D=0A=
- basic html tags that you need to know=0D=0A=
- how to make sure your manuscript will transition well to eBook format=0D=0A=
- how to avoid pitfalls with things like file formats and illustrations=0D=0A=
- how to create a great cover for your eBook=0D=0A=
- what to avoid in the construction of your manuscript=0D=0A=
- how to put your book in multiple retailers at once=0D=0A=
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GETTING TO KNOW YOUR AUDIENCE;=0D=0A=
- how to choose a sales option=0D=0A=
- how to price your eBook=0D=0A=
- what the three "M's" of eBooks are, and how to use them=0D=0A=
- how to promote your eBooks using social media=0D=0A=
- how to use offline marketing to promote online books=0D=0A=
- the two ways that people make money in eBooks=0D=0A=
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Fee is $150 per person, and registration is limited to 10 people. (Teens may be accepted if approved in advance.)=0D=0A=
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For more information about your instructor Peggy Richardson, you can read her blog about all sorts of digital marketing at WizardofeBooks.com.
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