Be a Keeper Not a Getter with Clemens Rettich

add to outlook add to google calendar remind me

Thursday, October 17th, 2013
5:30 PM to 7:30 PM

Westshore Women's Business Network presents
"Be a Keeper Not a Getter" with Clemens Rettich

�The value and techniques of building a high-retention business.� �We want more than customers. We want raving fans.

In �Be A keeper Not a Getter� we learn that customers and fans are very different animals. One is about price and fads, the other is about experience and community. Customers come and go. Fans have loyalties.

Clemens walks you through the brave new world of relationship marketing looking at three customer-centered propositions:

#1 Relationships trump commodities
#2 Retention trumps acquisition
#3 Influence trumps persuasion�

In Be A Keeper � Not a Getter, Clemens looks at these topics:

- The Foundation: What does the customer want most from you?
- Managing the CX (Customer Experience) Cycle
- When Things Go Wrong: how a customer service failure can be a powerful tool

Clemens Rettich - �I help small business owners create maximum long-term value in their businesses. Along the way they become more profitable with less stress. We do that through conversation and providing every tool a business owner requires to be successful.� www.clemensrettich.com

Fee: $25 WWBN Registered Members | $35 General Public