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SUMMARY:Be a Keeper Not a Getter with Clemens Rettich 
URL:http://www.harbourliving.ca/event/be-a-keeper-not-a-getter-with-clemens-rettich150/
LOCATION:Rona - Langford :: 850 Langford Parkway Langford, 
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Westshore Women's Business Network presents=0D=0A=
"Be a Keeper Not a Getter" with Clemens Rettich =0D=0A=
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“The value and techniques of building a high-retention business.”   ”We want more than customers. We want raving fans.=0D=0A=
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In “Be A keeper Not a Getter” we learn that customers and fans are very different animals. One is about price and fads, the other is about experience and community. Customers come and go. Fans have loyalties.=0D=0A=
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Clemens walks you through the brave new world of relationship marketing looking at three customer-centered propositions:=0D=0A=
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   #1  Relationships trump commodities=0D=0A=
   #2  Retention trumps acquisition=0D=0A=
   #3  Influence trumps persuasion”=0D=0A=
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In Be A Keeper – Not a Getter, Clemens looks at these topics:=0D=0A=
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    - The Foundation: What does the customer want most from you?=0D=0A=
    - Managing the CX (Customer Experience) Cycle=0D=0A=
    - When Things Go Wrong: how a customer service failure can be a powerful tool=0D=0A=
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Clemens Rettich -  “I help small business owners create maximum long-term value in their businesses. Along the way they become more profitable with less stress. We do that through conversation and providing every tool a business owner requires to be successful.” www.clemensrettich.com=0D=0A=
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Fee: $25 WWBN Registered Members  |  $35 General Public=0D=0A=

DTSTART:19691231
DTEND:19700101
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