True Colours: Sales and Customers

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Monday, June 13th, 2011
7:00 PM to 9:30 PM

Have you ever noticed that some customers or clients seem challenging or nearly impossible to satisfy and sell to? Want to find out why you may be losing sales? Perhaps it is because you are only reaching those who think, act and make decisions very much like you do. Want to significantly improve your sales? Learn to size up your customers. Don't treat all of your customers alike. Of course product knowledge is important, but you also need to know what different personalities want from you, what they look for and what they avoid. Some may just want numbers and the facts without a lot of fluff, while others need to digress and like to be more social.
The key to sales success is being versatile. The smart salesperson learns to adjust their selling styles to better match the customer�s buying style. I call this �style-flexing�. With some practical knowledge and insights into understanding personality types, you will be able to quickly assess someone�s personality type or colour and then sell to them how they want to be sold to.
Don�t miss this opportunity to bring the tools and insights of colours alive in a practical way that has the potential to increase your sales now!