Terry O�Reilly Keynote Plenary Session � Marketing BC Seafood

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Monday, June 12th, 2017
10:30 AM to 12:00 PM

A negative perception in the marketplace is like a kink in a hose. The flow of business can be disrupted and the support of the public can be dampened. Join Terry O’Reilly as he talks about how marketing can help turn a negative perception into a positive one by changing the conversation. Learn how to isolate the obstacle, how to drill into that obstacle to find a leverage point and how to turn science into compelling stories. Terry will break these steps down and will show you how various industries have taken what seemed like insurmountable problems and turned them into incredible opportunities. 

http://www.bcseafoodexpo.com/#speakers

Part of the 2017 BC Shellfish and Seafood Festival

Tickets at:
http://discovercomoxvalley.rezgo.com/details/123620/terry-oreilly-keynote-presentation