Open Cinema presents: Just Eat It

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Wednesday, November 19th, 2014
Doors at 5:30pm | Film at 7:00pm | Live Streamed Discussion at 9:00pm

We’re so excited to announce our Season 12 launch in collaboration with Victoria’s Capital Regional District (CRD) and ReFUSE Resource Recovery!

On Wednesday November 19, 2014 we’ll screen Jen Rustemeyer and Grant Baldwin’s new film JUST EAT IT followed by live and online discussion in 3 locations in the CRD! In addition to our regular live documentary event at the Victoria Event Centre with the filmmakers in attendance, we’re continuing to develop our Connect the Docs hybrid cinema format, with same-day screenings at Star Cinema in Sidney and ArtSpring on Saltspring Island (7pm), accompanied by social media engagement. It’s going to be an amazing day of community engagement about local issues related to food waste!

We are selling advance tickets for the Victoria screening ($12.50), and there will be a limited number of tickets at the door ($15). Buy advance tickets for the Victoria screening here: https://justeatitvictoria.eventbrite.com/

JUST EAT IT: a food waste story

We all love food. As a society, we devour countless cooking shows, culinary magazines and foodie blogs. So how could we possibly be throwing nearly 50% of it in the trash?

Filmmakers and food lovers Jen and Grant dive into the issue of waste from farm, through retail, all the way to the back of their own fridge. After catching a glimpse of the billions of dollars of good food that is tossed each year in North America, they pledge to quit grocery shopping cold turkey and survive only on foods that would otherwise be thrown away. In a nation where one in 10 people is food insecure, the images they capture of squandered groceries are both shocking and strangely compelling. But as Grant’s addictive personality turns full tilt towards food rescue, the ‘thrill of the find’ has unexpected consequences.

Featuring interviews with TED lecturer, author and activist Tristram Stuart and acclaimed author Jonathan Bloom, Just Eat It looks at our systemic obsession with expiry dates, perfect produce and portion sizes, and reveals the core of this seemingly insignificant issue that is having devastating consequences around the globe. Just Eat It brings farmers, retailers, inspiring organizations, and consumers to the table in a cinematic story that is equal parts education and delicious entertainment.

More information at www.opencinema.ca/season12launch/