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SUMMARY:NetSquared Victoria - a nonprofit technology meetup
URL:http://www.harbourliving.ca/event/netsquared-victoria-a-nonprofit-technology-meetup119/
LOCATION:Accelerate Tectoria Boardroom :: 2659 Douglas St., 2nd floor Victoria, V8T 5M2
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Heartbeats & Remarkable: Building a Winning Communications Strategy for Your NGO=0D=0A=
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If you only engage in ordinary outreach activities – petition asks, =0D=0A=
email marketing and Google AdWord buys – you won't get noticed in a busy landscape where every nonprofit is vying for attention and support. Why? When everyone does the same thing, no one organization shines.=0D=0A=
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Truly remarkable organizations get their marketing done for them – for free – by their most excited, committed, passionate and devoted fans. They earn it by providing exceptional member experiences, by being unique, bold and creative. Word-of-mouth isn't just about one-off gimmicks or "viral" campaigns. It's an overall approach to movement building based on a new online reality where everyday people have become the most powerful marketing department on the planet.=0D=0A=
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In this session, we'll discuss how nonprofits and charities are =0D=0A=
creating remarkable online campaigns based on the theory and =0D=0A=
philosophy of movement marketing. You'll learn from experienced =0D=0A=
practitioners how to augment limited budgets with creativity and =0D=0A=
technology that will help your nonprofit get talked about.=0D=0A=
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Suggested donation: $5.=0D=0A=
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Agenda: =0D=0A=
5:30-6:00: Doors open. schmoozing and snacks =0D=0A=
6:00-6:05: NetSquared welcome =0D=0A=
6:05-7:05: Presentation by Darren Barefoot and Julie Szabo (w/ Q&A) =0D=0A=
7:05-7:30: Mingling, talking about next steps=0D=0A=
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Darren Barefoot is a writer, technologist and marketer. He’s co-founder of Capulet Communications where he heads a unique movement-marketing program designed for cause- based organizations and leaders ready to engage online movements. He speaks regularly as a digital strategy expert and has been featured on the CBC, BBC and in Wired, the Wall Street Journal and dozens of other publications. He’s also the co-author of "Friends with Benefits: A Social Media Marketing Handbook".=0D=0A=
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Julie Szabo has run web marketing campaigns for all kinds of clients--from national retailers and tech start-ups to not-for-profits. She is a co-founder of Northern Voice, Canada's social media conference, and she regularly speaks at conferences on the topic of social media and marketing. She is also the co-author of "Friends with Benefits: A Social Media Marketing Handbook."
DTSTART:19691231
DTEND:19700101
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