Vancouver Island Events Website

November 2009 Reader Survey Results

November 2009 HarbourLiving.ca asked it's Enewsletter subscribers and website visitors to complete a survey.  484 People responded to our survey and the following are the results:

97% Live on Vancouver Island

86% Female and 14% Male

AGE

1-20      2      0.41%      

21-30     38     7.85%     

31-40     90     18.60%     

41-50     127     26.24%     

51-60     132     27.27%     

60+     95     19.63%

# of people in household

1-2      301      62.32%      

3-5     164     33.95%     

5+     18     3.73%

Education Level

High School      81      16.80%      

College/University     391     81.12%     

Other     38     7.88%

Subscribers of HLW

96% of people surveyed were subscribers

Which regional email do you receive?

South Island      160      34.56%      

Cowichan     50     10.80%     

Central Island     306     66.09%     

North Island     74     15.98%

Who are you looking for events for:

Yourself      202      42.00%      

You and your Spouse/Partner     260     54.05%     

Your Family     220     45.74%     

Group     75     15.59%

How often do you visit the website:

More than once a week      73      15.34%      

Weekly     290     60.92%     

Monthly     113     23.74%     

How frequently do you click on a banner ad on HarbourLiving.ca to an event or business website?

Never      43      8.92%      

Occasionaly     135     28.01%     

When I see something that is of interest     304     63.07%

Do you search event listings outside of your own region?

Yes      279      57.64%      

No     52     10.74%     

Sometimes     153     31.61%     

How else do you find out about events that are happening? (Choose your top 3)

Television     163     33.75%     

Radio     217     44.93%     

Newspaper     390     80.75%     

Other print event listing     95     19.67%     

Posters around town     194     40.17%     

Word of mouth (friends and family)     333     68.94%     

Facebook     77     15.94%     

Twitter     10     2.07%     

Other website     61     12.63%

Click Here for more information on advertising to our Website Visitors and our Enewlsetter subscribers.

 

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